-
Kim Harland
Co-founder
-
Tanya Witty
Co-founder
Our Partners
Kim Harland
As co-founder of Vero, a global sports and entertainment sponsorship agency, and the former president of SDI Sports, I’ve spent my career creating groundbreaking experiences that connect deeply with audiences. I’m passionate about transforming how brands engage with sponsorship to drive real business growth. With a talent for building impactful teams and crafting engaging, multi-channel campaigns, I’m dedicated to leading Vero’s strategic growth.
I’ve had the pleasure of working with some of the globe’s most iconic brands, including FIFA, CONMEBOL, CONCACAF, NHL, WNBA, NFL, Pepsi, Gatorade, Rogers, Molson, and Kraft. My approach? Creativity, strategic thinking, and a solid dose of fun. I believe that genuine connections with clients, partners, customers and fans, whether through captivating content, immersive experiences, or storytelling should make people feel, think, and inspire action.
We named our company Vero, because it means “truth” in Latin. I stand by that, leading with honest, real data, proof and transparency is my pledge to Vero. In the spirit of truth here are 3 things about me that you may not expect o see in a bio: I am an East Coaster who has been known to throw great kitchen parties, I had dinner with the Queen when I lived in England (although I have always suspected it may have been more memorable to me than to her), and I still dance like Molly Ringwald from 16 Candles.
Tanya Witty
As co-founder of Vero, I’ve built my career on turning insight into impact. With more than 20 years of experience leading marketing, partnerships, and brand strategy, I’m passionate about helping brands unlock growth through partnerships and campaigns grounded in data and proof.
Before launching Vero, I spent 17 years at Rogers Communications, most recently Heading up Brand & Partnerships, where I worked with some of Canada’s most iconic sports and entertainment properties, from the NHL, Blue Jays, and Tennis Canada to TIFF, Live Nation and Taylor Swift: The Eras Tour.
I believe that great partnerships don’t just capture attention, they build meaning and deliver measurable business results. That philosophy drives everything we do at Vero: blending strategy, creativity, and accountability to help brands show up in the moments that matter most.
Additionally, I lead Partnership Development and Marketing at the Future of Hockey Lab, driving initiatives that make hockey more accessible. And in the spirit of truth (the meaning behind Vero), here are three things you might not expect from me: I’m a lifelong hockey coach, I love building brands as much as building teams, and Earl Grey tea always makes me happy!